Devin Lars is the Founder and CEO of KURIEO©, a creative marketing and production agency shaping what’s next at the intersection of culture, technology and brand storytelling. Under his leadership, KURIEO has built breakthrough campaigns and experiential work for some of the most influential names in media, sports and consumer goods, including Amazon, Sephora, the Golden State Warriors and Valkyries, Starbucks and Nike.

With nearly 20 years of entrepreneurial experience, Devin’s journey began in his grandfather’s garage, where he turned a single heat press into a thriving apparel business. That early hustle, creative instinct and deep understanding of cultural relevance now drive KURIEO’s cross-platform impact - from athlete seeding kits and influencer marketing strategies to AI-powered storytelling.

Devin is part of a new generation of creative leaders redefining what marketing can be. He’s committed to building purpose-driven ecosystems that connect brands to communities in real, measurable ways whether through social, digital or IRL experiences.

Beyond his work with global brands, Devin is deeply committed to mentorship, mental health advocacy and empowering the next wave of creatives to lead with integrity, clarity and intention